Holy crackers, there are now more choices than ever when it comes to picking a domain name. According to ICANN there are 1,547 top-level domains, which is great but doesn’t actually help you choose one eh? 🙂
So here are 10 tips to help you choose a suitable domain for you:
1. Keywords extravaganza
To figure out what your domain name should be, take some time to brainstorm and come up with a few top phrases that clearly define what your business is about. Then you want to mix and match them together to see what looks reasonably ok 🙂 try not to actually make them work just to see what naturally goes well together. Like, if it doesn’t sound right from the first go, then it probably isn’s and if you keep thinking about it and then suddenly it seems ok…it actually probably still isn’t 🙂
Here’s a tip: superfreshfruit.com for example. Notice the prefix there? Use prefixes and suffixes to give your domain a catchy name that grabs attention and is still easy to remember because those words in a combination go well together.
2. Unique-ness (that’s a word right?)
Try not to have a domain name that greatly resembles another very popular brand as this can lead to confusion. Your domain name is part of your branding and you want it to stand out.
The other side of this equation is being too unique. For example, Flickr didn’t use standard spelling in their domain name and might have lost quite a bit of traffic when starting out. What they ended up doing was purchasing the correctly spelled domain “flicker” and then redirecting it to the “flickr” domain.
3. Dot com it
Nothing like a .com for your domain name 🙂 Sure .net or .org are fine but having a top level domain name for your target market is crucial.
.com still carries the most trust to their name. There are still quite a bit of user that are unaware other domains exist and may even be hesitant to click on something that is not a .com.
4. Make it as easy peasy as possible
When I say easy peasy I mean easy peasy to type in 🙂 Do you know how annoying it is to have to type in a domain that is difficult to spell and you have to research on how to spell it? Nobody wants to do that and they won’t. This can be so frustrating they give up altogether. You might squeeze in a nice keyword in a long URL, but make sure it doesn’t affect the user experience in a negative way.
5. Memorabilia (ok I know that’s a word)
Make your domain something that’s very easy to remember. Believe it or not, word of mouth marketing is still at the very top of the list. Having a beautifully designed website will go to waste if your domain name is Backpfeifengesicht.com
6. Shorter is sweeter
Easier to remember, they show in SERPs entirely, they look better in your offline media like business cards. Nuff said 🙂
7. Make it expectable (and respectable 🙂
Make sure your domain let’s people know what to expect in the content of your website. I mean sure Amazon, Google, and Trivago sound great it actually takes a lot more marketing and branding to make them work as opposed to NYtimes for example.
8. Build it and…it will be built.
If you can’t find something that’s a good fit, straightforward and meets the previous tip, then you can use a nickname to build additional value. Keep in mind you might have a slower start because of this but if done correctly your efforts will pay off in the long run.
9. Trendy is not friendly
Just because The Kardashians are popular now, doesn’t mean that people will come to their senses and that trend will eventually pass. So don’t just blindly copy what somebody else is doing or it might lead to the wrong path and disappointment in the future. Keep it simple, focused and easy to remember and avoid odd spellings and lots of hyphens or numbers in the domain.
10. Use the tools
It can just so happen that your brain decided to take a day off and you simply can’t come up with something unf…unff…unfathomably fan-tas-tic! There are domain selection tools in your buddy The Internet to help you out. You can check out DomainsBot or NameMesh to find that perfect domain. Still, keep in mind all of the tips above 😉
Having a domain that clearly tells your user and the search engines who you are and what you do can help you establish your brand online.
I am curious if you have your own system when choosing a domain and which tools you use to help you out?
If you had fun here to day and learned something helpful but you’re still hungry and would like to know how to get paid by JVZoo, be sure to check out Sam’s video series that’s going to show you how. You can sign up for free here http://academy.jvzoo.com