300 emails is what I receive daily in my inbox from various marketers I’ve subscribed to, but also from people simply cold emailing me. Naturally, I notice these emails since they come from a sender I am not familiar with. You know, to check if a prince from Africa wants to send me millions but just needs a $4000 payment first to pay for his cab drive since he left his wallet at home 🙂
When reaching out it is always good to have some info on people receiving your email and if you have segmented your list, it makes it easier. Sometimes, however, when dealing with local businesses and contacting them for the first time you need to write that dreaded cold email…brrr, scary right?
Cold emails can be one of the most effective and straightforward ways to get a response from someone you haven’t worked with before, but it is also easy to step over the line when it comes to what is and what isn’t appropriate.
So let’s go over the ways you can avoid making mistakes when writing your cold emails.
One of the most frustrating things to see in your inbox is an email that has clearly been sent to thousands of people. No personalization of any kind, just leaves you feeling like you are looking at the blank screen. Sure templates can help speed up the process with your affiliate promotions for example, but there are still ways to add a personal note to them. Personalized fields like the first name, for example, is something to take into consideration. You basically want the recipients to feel like you’re actually talking to them one on one.
Mentioning something you might have in common in the opening or the closing of the email is another way to connect with them.
2. Proving the Relevance
Aim to provide concrete examples that you are on top of trends and try to answer some specific questions related to the industry. This will add to your legitimacy.
People are constantly looking for solutions, so if you connect the current events that affect the recipient with the content of your email and add a sense of urgency to it as well, they will be far more likely to start a discussion with you. Brainstorm on issues they might be facing and structure your email around that with the purpose of helping them resolve it.
3. What’s in it for them?
I get a lot of emails that include literally 2 sentences and a link to the offer. Something along the lines “you need to check out this offer that…” does whatever it does and a rather “un-pretty” link attached to it.
Straightforwardness is something that is mostly missing in our industry in my opinion and it definitely has it’s placed in an email as you don’t want to read an essay to get to the point. The best emails do get straight to the point, but at the same time they emphasize the reason this particular content is a perfect fit for the recipient and it outlines the benefits clearly.
What can you write that can help with this?
Strong CTA (call to action) – you need to be as clear as possible with giving instructions here and write it as if you are explaining it to a little child. Click, share, buy, enter email…don’t hesitate to be straightforward here.
Limited and Private – if what you are sharing with your recipients is only for them and the offer won’t last forever, make sure you emphasize this. The sense of scarcity can do wonders.
Value and personalizations are 2 points to take away from this. Quality over quantity wins the game here and will make all the difference between reply and delete.
What type of marketing emails do you most like receiving? How many do you receive per day?
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